Etude House is a beloved Korean beauty brand known for its fun, playful approach to skincare and makeup. Combining K-beauty innovation with affordable pricing, Etude House offers everything from skin-perfecting toners and emulsions to trend-driven eyeshadow palettes, lip tints, and mascaras.

With iconic products like the SoonJung skincare line for sensitive skin and the Dear Darling Tint, Etude House delivers high-performance formulas wrapped in cute, accessible packaging. Cruelty-free and backed by Amorepacific’s skincare expertise, Etude House makes beauty routines creative, customizable, and effective for all skin types.