BEAUTY OF JOSEON is a Korean skincare brand that merges Hanbang (traditional Korean herbal medicine) with modern skincare science, inspired by the timeless beauty rituals of Korea’s Joseon Dynasty. Known for its gentle, effective formulas, the brand targets concerns like dullness, dehydration, and uneven skin tone.

Using heritage-rich ingredients such as ginseng, rice water, green plum, and niacinamide, BEAUTY OF JOSEONpromotes radiant, healthy skin without irritation. With clean beauty standards and minimalist, elegant packaging, the brand has earned global acclaim for its blend of tradition, simplicity, and visible results.